Search results for "Secondary research"
showing 3 items of 3 documents
CORPORATE IDENTITY WITHIN THE HEALTH CARE INDUSTRY
2012
The objective of the paper is to research the latest literature on the corporate identity concept, its definition and dimensions, and general strategic management framework in the context of health care industry enterprises – hospitals and private clinics. The novelty of the paper is bringing together the framework of corporate identity concept with available research on the management of the health care organizations. This paper brings together findings by both, corporate identity researchers (Melewar; Balmer) and internationally recognised corporate identity development practitioners (Olins), and reflects strategic management frameworks related to the health care industry and its identity…
Management of Corporate Identity Dimensions in the Health Care
2012
Abstract The objective of this paper is to research the latest literature on the corporate identity concept, its definition and dimensions, and the general strategic management framework in the context of health care industry enterprises – both, hospitals and private clinics. The novelty of the paper is bringing together the framework of corporate identity concept with available research on the management of the health care organizations. This paper researches and reflects on findings by both, corporate identity researchers (Melewar; Balmer) and internationally recognized corporate identity development practitioners (e.g. Olins). Paper also reflects strategic management frameworks related t…
Time-Diary Research Method: Methodological Context, Evaluation and Applications in Academic Research
2013
In this paper, we review the literature on the use of time-diary in research. The paper highlights key methodological issues of the time-diary that is among the first types of diaries used in scientific research in general and in consumer research in particular.